And anyone can scan this code: Know what Phone Number Database you're asking If you use a QR code in your offline communications, be aware that you are asking quite a bit of your prospects. People who are interested should: recognize the QR code as such. I don't know if you can assume that everyone has this system Phone Number Database top-of-mind. have a phone that can scan this code (admittedly, almost any modern smartphone can do this, but sometimes it requires an app). know how to use the code (read: scan). have the time Phone Number Database to scan it when they see the advertisement (for example, you cannot do it 'as quickly' from the car, bus or tram as you drive by). scan the code immediately.
You cannot remember these Phone Number Database yourself to scan later. be able to scan the code. A QR code must be large enough to scan (the example above is probably too small from the street) All in all, the effectiveness of QR codes strongly depends on the situation in which you paste them. If you provide an A0 poster in a Phone Number Database bus shelter with a large code, there is often enough opportunity to scan it. When do you scan a QR code? Personally, I wonder even in the ideal situation how many people have QR Phone Number Database scanning in their routine. I almost never do it myself.
And when I do it, I do it to see if the Phone Number Database creators have a tagged link in it (professional deformation, I know . So, if you're using QR codes, tag the links in them Pro tip: use a UTM Taggingsheet and make sure Phone Number Database you're using the code in an environment where it can be scanned. Score of QR codes on your offline expression: Effectiveness 3-6 Recognizability 3 Memorability 0 4. Tracking domains It is even better to use tracking domains for special campaigns.